From new identity to everyday brand

Alan

2020

In house role • Brand & Product designer

I joined Alan during a period of rapid European growth, shortly after the launch of a new identity developed with an external agency.

My role was to take that creative foundation and make it work in the real world, across Product, Marketing, Communication, Print and Internal Culture.

Working at the intersection of brand and product, I helped turn the identity into a flexible system teams could understand, use and evolve as Alan scaled.

One brand, across every touchpoint.

Brand System

Evolving and documenting the visual language across typography, color, iconography, illustration and tone of voice. Creating clearer principles and tools for everyday use.

Creative Direction

Shaping campaigns, landing pages, marketing assets, print and internal communications to ensure a distinctive and consistent expression across formats.

Brand Experience

Connecting product, content, communication and culture so that every interaction felt recognizably Alan. From a digital interface to an internal event.

Design leadership

Partnering with product, content, comms and culture teams to help them make confident creative decisions while maintaining consistency, quality and character as the company grew.

J'ai eu l'occasion de travailler avec Marie sur différents sujets et problématiques de communication visuelle au cours des 10 mois que nous avons passés ensemble chez Alan et ne l'ai vu renoncer à aucun challenge:
- Monter un campagne nationale en 2 mois, avec Marie c'est possible.
- Changer de cap et réorganiser notre capacité de production pour faire face à une crise, avec Marie c'est possible.
- Lancer un livre et évènement en 1,5 mois, avec Marie c'est possible.
Du produit au contenu, de la vision aux process, Marie a le sens du détail : c'est même sa marque de fabrique. Avec sa vision globale du design, sa culture visuelle et produit, sa franchise et sa générosité dans le travail, Marie est une Lead designer de premier plan.

Alexis Jakubowicz

Brand & Communications Director @Alan

From new identity to everyday brand

Alan

2020

In house role • Brand & Product designer

I joined Alan during a period of rapid European growth, shortly after the launch of a new identity developed with an external agency.

My role was to take that creative foundation and make it work in the real world, across Product, Marketing, Communication, Print and Internal Culture.

Working at the intersection of brand and product, I helped turn the identity into a flexible system teams could understand, use and evolve as Alan scaled.

One brand, across every touchpoint.

Brand System

Evolving and documenting the visual language across typography, color, iconography, illustration and tone of voice. Creating clearer principles and tools for everyday use.

Creative Direction

Shaping campaigns, landing pages, marketing assets, print and internal communications to ensure a distinctive and consistent expression across formats.

Brand Experience

Connecting product, content, communication and culture so that every interaction felt recognizably Alan. From a digital interface to an internal event.

Design leadership

Partnering with product, content, comms and culture teams to help them make confident creative decisions while maintaining consistency, quality and character as the company grew.

J'ai eu l'occasion de travailler avec Marie sur différents sujets et problématiques de communication visuelle au cours des 10 mois que nous avons passés ensemble chez Alan et ne l'ai vu renoncer à aucun challenge:
- Monter un campagne nationale en 2 mois, avec Marie c'est possible.
- Changer de cap et réorganiser notre capacité de production pour faire face à une crise, avec Marie c'est possible.
- Lancer un livre et évènement en 1,5 mois, avec Marie c'est possible.
Du produit au contenu, de la vision aux process, Marie a le sens du détail : c'est même sa marque de fabrique. Avec sa vision globale du design, sa culture visuelle et produit, sa franchise et sa générosité dans le travail, Marie est une Lead designer de premier plan.

Alexis Jakubowicz

Brand & Communications Director @Alan

Let’s make something

people will feel.

GET IN TOUCH →

Less noise.

More meaning.

Home

Work

Photography

Services

Contact

Freelance Brand Experience Designer & Creative Director for Travel, Tourism & Health brands.

— June Salty Studio —

Marie Dehayes

CREATIVE DIRECTOR,

DESIGNER & PHOTOGRAPHER

FOR TRAVEL & HEALTH TECH.

From new identity to everyday brand

Alan

2020

In house role • Brand & Product designer

I joined Alan during a period of rapid European growth, shortly after the launch of a new identity developed with an external agency.

My role was to take that creative foundation and make it work in the real world, across Product, Marketing, Communication, Print and Internal Culture.

Working at the intersection of brand and product, I helped turn the identity into a flexible system teams could understand, use and evolve as Alan scaled.

One brand, across every touchpoint.

Brand System

Evolving and documenting the visual language across typography, color, iconography, illustration and tone of voice. Creating clearer principles and tools for everyday use.

Creative Direction

Shaping campaigns, landing pages, marketing assets, print and internal communications to ensure a distinctive and consistent expression across formats.

Brand Experience

Connecting product, content, communication and culture so that every interaction felt recognizably Alan. From a digital interface to an internal event.

Design leadership

Partnering with product, content, comms and culture teams to help them make confident creative decisions while maintaining consistency, quality and character as the company grew.

J'ai eu l'occasion de travailler avec Marie sur différents sujets et problématiques de communication visuelle au cours des 10 mois que nous avons passés ensemble chez Alan et ne l'ai vu renoncer à aucun challenge:
- Monter un campagne nationale en 2 mois, avec Marie c'est possible.
- Changer de cap et réorganiser notre capacité de production pour faire face à une crise, avec Marie c'est possible.
- Lancer un livre et évènement en 1,5 mois, avec Marie c'est possible.
Du produit au contenu, de la vision aux process, Marie a le sens du détail : c'est même sa marque de fabrique. Avec sa vision globale du design, sa culture visuelle et produit, sa franchise et sa générosité dans le travail, Marie est une Lead designer de premier plan.

Alexis Jakubowicz

Brand & Communications Director @Alan