Sunrise is a medtech company rethinking sleep diagnostics through a clinically validated home sleep test and connected digital care experience.

As the company evolved, the challenge was to build a brand and product experience capable of communicating both the scientific credibility of the technology and the simplicity of a radically different patient journey.

The challenge 

Sleep diagnostics are traditionally associated with hospitals, complex procedures and long care pathways.

Sunrise needed to make an innovative medical technology feel understandable, trustworthy and easy to use, while creating a distinctive brand able to speak to patients, healthcare professionals, partners and investors.

The experience also needed to remain coherent across very different touchpoints: brand, website and the mobile application used alongside the device.

✨ Key question ✨ 

How can we turn complex medical technology into a simple, credible and reassuring experience, from discovering Sunrise to completing a sleep test at home?

Design approach

I approached Sunrise as one connected experience rather than separate brand and product projects.

The brand needed to establish trust and innovation at first sight, while the digital interfaces had to progressively guide users through a potentially unfamiliar medical process.

The design system therefore combined a clear scientific foundation with a more accessible and human visual language, creating continuity between communication, education and product usage.

Brand experience

Developing the Sunrise brand expression to balance medical credibility, innovation and accessibility across digital touchpoints.

Website

Designing the Sunrise website to clarify the proposition, explain the technology and science behind the device, and communicate a more ambitious vision for the future of sleep care.

Band App Mobile

Designing the mobile experience accompanying the Sunrise device, from UX flows to final UI.

The focus was on simplifying each step of the test journey, reducing uncertainty and making instructions and progress easy to understand.

Brand system

Creating reusable UI principles and components to maintain consistency between website, application and future digital experiences.

My role

Brand Design · Creative Direction · UX/UI Design · Product Design

I worked across both brand and product, translating Sunrise's medical and technological proposition into a coherent visual and digital experience.

My work included:

— Brand evolution and visual direction
— Website UX/UI and art direction
— Band App user flows
— Mobile interface design
— Digital design system
— Product and brand consistency across touchpoints

Impact

The work helped create a stronger connection between Sunrise's technology, brand and patient experience.

It provided:

— A clearer and more distinctive medtech brand expression
— A digital experience capable of explaining complex science more simply
— A more intuitive journey through the home sleep testing process
— Greater continuity between website, device and mobile application
— A scalable foundation for future product and brand touchpoints

From complex medical technology to an experience people can understand and trust.