Summer visuals for Cut by Fred. Created to drive engagement across social media, e-commerce and brand platforms.

Context

Cut by Fred wanted to strengthen the launch of its summer products with a strong, recognizable visual universe rooted in beach culture, natural ingredients and an active lifestyle.

The shoot took place by the sea, combining photography and video to create immersive, high-impact content.

Objectives

Create a solar, colorful and lifestyle-driven visual language that:

◦ highlights product performance and texture

◦ embodies the brand’s natural, effortless identity

◦ captures attention and engagement on Instagram and digital platforms

My role & angle

I designed and produced a cohesive set of photo and video assets built for performance:

◦ social media content optimized for engagement

◦ visuals adaptable to website and e-commerce use

◦ storytelling that balances lifestyle emotion and product clarity

Each asset was conceived to be flexible, reusable and conversion-oriented.

Visual approach

• Beach-based shooting with natural light
• Bright, summery color palette
• Fluid compositions combining lifestyle moments and product focus
• Content designed specifically for Instagram and digital platforms

💥 Impact

The project delivered a premium content library used across:

✔️ social media

✔️ website and e-commerce

✔️ digital campaigns

The visuals reinforce the brand’s summer launch, combining technical product credibility with a strong vacation-inspired lifestyle, driving both desirability and engagement.