Larry was born from a simple but ambitious idea: turn children’s screen time into a space for creativity, learning and expression.

Context

Founded by parents, Larry is not another kids’ app. It combines a drawing tablet experience with a mobile application, designed to help children create, draw and explore while keeping the tactile pleasure of paper.

✨ Key question ✨

How can screen time become creative, active and meaningful without feeling digital?

My role

As founding designer, I shaped the product from the ground up, defining both the brand identity and the entire product experience.

From vision to execution, my work covered

✦ Brand foundations and visual language

✦ Product UX and UI for iPad

✦ Interaction patterns designed for children

✦ Alignment between physical experience and digital interface

Design principles

✔️ Turn the iPad into an activity notebook, not a gaming device

✔️ Keep the experience simple, calm and playful

✔️ Design interfaces adapted to children’s motor skills

✔️ Build a friendly, reassuring brand universe for both children and parents

💥 Impact

Larry transforms screen time into an active creative moment. Children draw, write and explore while parents regain confidence in digital learning tools. The product establishes a strong foundation for a scalable educational brand.

🥳 100% conversion rate in demo mode on the target audience (iPad + children aged 4-9)

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Designing Larry was about more than building an app.
It was about giving screen time a new purpose: creative, tactile and meaningful.