Consumer finance apps are used every day often at moments of doubt, stress or important decisions. Design has to be clear, reassuring and efficient.

Context

Sofinco serves more than 6 million users daily, helping them manage their credit through a mass-market mobile app. The ambition was to move closer to fintech standards while preserving the trust of a long-established financial institution.

✨ The key question ✨

How do you modernize a banking experience without losing clarity, rigor or trust?

My role & angle

Working with Mozza and Sofinco teams, I led a comprehensive product vision balancing user expectations, business constraints and financial rigor.

The focus was not on disruption, but on simplification, reassurance and consistency across touchpoints.

Key design decisions

✔️ Simplify complex and anxiety-inducing journeys (credit request, signature, follow-up)

✔️ Modernize the brand image while preserving trust and credibility

✔️ Ensure cross-device consistency (mobile app, web, customer space)

✔️ Build a solid foundation for a future global design system

Design approach

• Full UI redesign with clear hierarchies and custom components
• A new visual direction combining sobriety, clarity and human warmth
• Integration of Sofinco’s brand codes into a more contemporary framework
• Iterative sprints focused on key conversion journeys

💥 Impact

A renewed digital face for Sofinco designed to convert, reassure and retain.

The redesigned experience strengthens user confidence while optimizing subscription and engagement flows.

It also lays the groundwork for a more coherent, modern product ecosystem ready to support the brand’s future challenges.