Pretty is good. Pretty with a reason is better.
I work independently with startups, scale-ups and established brands looking for senior creative support. From a complete brand or digital experience to ongoing creative direction.
My work is particularly (but not only!) focused on Travel, Tourism and Health Tech, with experience across mobility, hospitality, destinations and digital products.
Brand Strategy & Identity
A brand should be recognisable before you see the logo.
— Brand positioning
— Creative territories
— Visual identity
— Art direction principles
— Brand systems & guidelines
Ideal for: New brands, repositioning and businesses entering their next stage.
Product Experience
If people need instructions, we can probably make it simpler.
— UX, UI, Product design— Website
— Mobile App— Customer journeys— Design systems
Ideal for: Brands launching or rethinking a website, platform or digital product.
Art Direction & Content
Give people a reason to look twice.
— Creative concepts— Campaign art direction— Photography direction & production— Editorial & content systems— Visual storytelling— Production oversight
Ideal for: Brands launching a campaign, evolving their image or building a stronger content universe.
Creative Leadership
Senior thinking, sleeves rolled up.
— Fractional Creative / Brand / Design Lead— Creative direction— Team & partner coordination— Design reviews— Brand governance— Production oversight
Ideal for: Teams needing senior creative leadership for a launch, transformation or ongoing collaboration.
Explore selected work across Travel & Tourism and Health Tech.
Contact
Want to collaborate, pitch a project, or say hi? Send a note to bonjour@mariedehayes.com. I check it more often than I check tides.
