Context

Gorille Cycles is a French bike brand designing bold, high-performance electric bikes inspired by coastal lifestyle and outdoor freedom.
Blending distinctive design, technical precision and a strong lifestyle identity, Gorille creates bikes made for movement, exploration and everyday escape.

Objectives

○ Capture premium product visuals highlighting the bike’s distinctive design

○ Create inspiring social media content for Instagram, rooted in a coastal, active lifestyle

The images combine technical precision with a summery atmosphere, expressing the core DNA of Gorille Cycles: style, freedom and the joy of riding.

Value delivered

I provided Gorille Cycles with a cohesive set of visuals that balance technical detail and lifestyle appeal, strengthening their digital communication and increasing their attractiveness to an audience sensitive to aesthetic and lifestyle-driven brands.