Creating an elevated identity for an evening dedicated to ocean protection.
Surfrider Foundation
2025
Brand design • Photography • UI Design
Some causes deserve more than awareness. They deserve emotion, presence and commitment.
Context
The One Ocean Gala is Surfrider Foundation Europe’s flagship annual event — bringing together patrons, partners and key figures committed to protecting the ocean.
For its 35th anniversary, the challenge was to elevate the cause within a premium, immersive universe, without losing authenticity or meaning.
✨ The key question ✨
How can a visual identity amplify environmental commitment, while remaining elegant, emotional and sincere?
My role & angle
I designed the full visual identity of the One Ocean Gala, crafting a bespoke artistic direction across branding, print and digital touchpoints.
The ambition was to create an experience that feels like a dive:
between depth and light, elegance and immersion.
Key design decisions
→ Build a high-end visual language aligned with Surfrider’s values
→ Use deep ocean blues and shifting reflections to evoke movement and depth
→ Design every support as part of a cohesive, immersive experience
→ Balance emotional impact with clarity and legibility
💥 Impact
The evening celebrated 35 years of action and victories for ocean protection — and delivered tangible results:
- €178,000 raised
- 200 children sensitized
- 800 waste collection kits funded
- 1 year of European lobbying supported
Each detail, word and note reinforced a single message:
protect what connects us all : the ocean.
_____
Designing for impact is not about decoration.
It’s about creating moments that move people to act.
Marie quickly grasped the project's vision and translated it into an aesthetic, cohesive result. Communication was always smooth, and deadlines were met. It was a real pleasure collaborating with her.
Marine Piers
Major Gifts Program Manager
